On-Page SEO to rank your website on Google

On-Page SEO encompasses all the actions that can be taken within a website to make it organically attractive to search engines and naturally position its content.

Search engine optimization for a website involves a series of strategies applied to the optimization of the code and the resources served by the webpage, as well as including quality content focused on the user and having a good internal link structure.

Optimizing a website involves working on the information architecture or internal structure of the webpage so that it is accessible and easy to use.

Titles and descriptions are very useful for capturing the user’s attention and including keywords that facilitate ranking in search results.

To optimize images, in addition to controlling file sizes, it is also important to consider content accessibility by including alternative text that is readable not only for visually impaired individuals but also to improve search rankings, allowing search engines to better crawl the content.

The loading speed of a website’s resources is also highly valued by Google and can reduce the bounce rate of visitors, which could increase due to long waiting times.

Optimizing URLs to make them friendly, understandable, and indexable.

Mobile optimization is essential given its usage, and Google penalizes not doing so.

All of this translates into the possibility of a greater number of indexations in search results and, therefore, an increase in opportunities to be seen by potential customers.